When your company’s mission is to lift people thousands of feet in the air and transport them hundreds of miles, there is no room for human error. The cabin crew says prepare for takeoff and customers snap into their seat belts. But have you ever thought about the safety measures and in-depth training behind every pilot’s instruction or mechanic’s check list to get airplanes safely in the air? In this episode of The Edge, we will hear from Kari McClure, Director of Learning Experience about American Airlines’ compliance regulation training – from pilot certification to dangerous goods handling training for check in agents and sanitation requirements for crew. At American Airlines every nuanced training, regulation and compliance read and sign is implicitly kept up to date, filed and available in real time as meticulous as pilots check lists.   ...

In today’s world where video communication has become quintessential, businesses and people struggle to connect authentically. In this episode of The Edge, David Meerman Scott, author of Fanocracy, joins host Michelle Boockoff-Bajdek to discuss how brands and people are addressing the challenge of maintaining authentic, creative connections virtually during a time of uncertainty. ...